710 Oil Day 2025: What It Is, How to Celebrate, and Everything You Need to Know
Flip the number 710 upside down. It spells OIL.
That one observation — made in the early 2010s inside a concentrate community that was just beginning to find its footing — became the foundation of an entire cannabis holiday. July 10th is now 710 Oil Day: the annual celebration of cannabis concentrates, dabs, oils, waxes, and the culture built around them.
It is the younger sibling of 4/20. Smaller, more specific, and in many ways more passionate — because the people who celebrate 710 tend to care deeply about the craft, the flavor, and the experience of concentrates in a way that goes beyond just the high.
If you have never heard of it, or you have heard of it but never understood why it matters, this is the full breakdown — history, concentrates, culture, and how to set up the best 710 session of your life.
The Origin of 710: How a Number Became a Holiday
Unlike 4/20, which has a layered and sometimes disputed origin story stretching back decades, 710 has a fairly traceable beginning. The term started gaining momentum around 2011 in underground concentrate circles on the West Coast — specifically in California and Colorado, where dabbing culture was emerging from niche subcultures into something more visible.
The rapper and cannabis advocate Taskrok is widely credited with helping establish the term. According to Cannacon, Taskrok coined and spread the term within concentrate communities, and his album The Movement included multiple direct references to dabbing hash oil. The community around concentrate events like the Secret Cup helped give it momentum.
By 2013, it had gone mainstream enough that LA Weekly published a piece declaring "710 is the New 420," and the first 710 Cup was held in Denver — a formal competition and celebration of cannabis concentrates that cemented the date as an official entry on the cannabis calendar.
More than a decade later, it is recognized across legal markets with product drops, limited releases, and events. According to Weedmaps, the global cannabis extract market is projected to reach $16.6 billion in 2025, with forecasts rising past $73 billion by 2034. 710 is not a niche holiday anymore — it is the celebration of one of the fastest-growing segments in the entire cannabis industry.
What Is 710 Actually Celebrating?
At its core, 710 is a celebration of cannabis concentrates — products made by extracting cannabinoids and terpenes from the flower and removing the bulk of the plant material. What is left behind is a highly potent product with far higher concentrations of active compounds than whole flower.
While flower typically contains between 15% and 30% THC, concentrates range from 60% to 90% or higher. The trade-off for that potency is experience — concentrates require a slightly different approach, a slightly different setup, and a slightly different mindset. But for the people who have gotten there, there is no going back.
710 celebrates that world. The craft of extraction, the diversity of textures and flavors, the culture of people who approach cannabis with the same seriousness a whiskey enthusiast brings to a pour or a coffee lover brings to a single origin cup.
Every Major Concentrate Type, Explained
Walk into a dispensary on 710 and the concentrate case will have a dozen or more options. Here is what each one actually is and who it is right for.
Wax and Budder
Wax is the most approachable entry point into concentrates — soft, pliable, easy to handle, and widely available. It is produced through hydrocarbon extraction and processed to create a thick, opaque texture that is easy to portion and load. Budder is the creamier, more whipped version — smoother in texture with generally richer terpene retention. Both typically test between 70% and 90% THC and are considered good starting points for people new to dabbing.
Shatter
Shatter is exactly what it sounds like — a hard, glass-like concentrate that fractures when handled. Translucent, amber-colored, and stable at room temperature. Produced through hydrocarbon extraction and a careful purging process that removes residual solvents under vacuum and heat. According to Fat Buddha Glass, shatter is known specifically for its clarity and purity — a longtime favorite among experienced dabbers who prioritize potency.
Live Resin
This is where concentrates get interesting for flavor chasers. Live resin is made from cannabis that was flash-frozen immediately after harvest — before the plant goes through drying and curing. That distinction matters enormously. Drying degrades terpenes, the aromatic compounds responsible for a strain's distinctive smell, taste, and much of its effect profile. By freezing the plant at harvest, live resin preserves a significantly richer terpene profile than most other concentrates.
The result is a concentrate that is more flavorful, more aromatic, and more expressive of the strain it came from than almost anything else on the menu. Live resin typically has a sticky, sauce-like consistency, and while its THC percentage may be slightly lower than shatter, the flavor experience is the point.
Rosin and Live Rosin
Rosin is the concentrate for people who want zero solvents in their process. Produced entirely through heat and pressure — literally squeezing cannabinoid-rich resin from flower, hash, or kief using a rosin press. No butane, no propane, no chemical extraction whatsoever. What comes out is a clean, full-spectrum oil that retains both cannabinoids and terpenes.
Live rosin goes further: it starts with fresh-frozen cannabis, processes it through ice water extraction to produce bubble hash, which is then pressed into rosin. The result is widely considered the gold standard of solventless concentrates — the cleanest, most flavorful, and most craft-forward product in the category. It also carries the highest price tag for that reason.
Distillate
Distillate is the most refined concentrate on this list. It goes through molecular distillation that separates individual cannabinoids, producing an oil that is nearly pure THC — often 90% or higher — with most terpenes removed. Flavorless, odorless, and incredibly versatile: the base for most vape cartridges, edibles, and capsules on any dispensary shelf. If live rosin is for the flavor enthusiast, distillate is for the person who wants maximum potency and maximum discretion.
Diamonds and Sauce
THCa diamonds are crystalline structures — literally crystals of pure THCa that can test above 99% potency. They are typically paired with terp sauce, a high-terpene extract that delivers the flavor the diamonds cannot provide on their own. The combination is the most potent and most experiential concentrate available: full-spectrum terpenes from the sauce, extreme potency from the diamonds. It is the concentrate equivalent of a premium single malt, and 710 is its holiday.
How to Celebrate 710 the Right Way
Start With Your Setup
710 is a day to think about the full experience — not just the concentrate. A clean setup matters. If you are smoking flower alongside concentrates, a quality grinder ensures everything is prepared properly. A clean ashtray keeps the space organized. The ritual is the point — treat it like one.
Go Slow
This is the most important thing to know about concentrates, especially for newcomers. Barney's Farm's 2025 concentrate guide recommends starting at lower temperatures — around 315 to 450°F — to preserve terpenes and produce a smoother, more flavorful experience. Higher temps deliver more vapor but sacrifice flavor and can be harsh. Start low, feel it out, and let the experience develop.
Try Something New
If you have only ever tried one type of concentrate, 710 is the day to branch out. If you are a shatter person, try live resin. If you have only had distillate cartridges, try a dab of live rosin and understand what the fuss is about. The variety in concentrate culture is genuinely impressive, and 710 is the natural occasion to explore it.
Celebrate the Craft
Cannabis extraction is an art form. The people making high-quality live rosin, solventless hash, and small-batch diamonds are applying serious craft to a complicated process. 710 is a good day to think about that — to appreciate what goes into the product you are consuming and to seek out quality over convenience.
710 vs. 4/20: What Is the Difference?
4/20 is the universal cannabis holiday — it celebrates everything, for everyone, regardless of how they consume. Broad, inclusive, and tied to the broader cultural moment around cannabis acceptance.
710 is more specific and, in some ways, more passionate. It belongs to the concentrate community — people who have gone deeper into cannabis culture and found a product category that rewards attention, knowledge, and investment. It is less about casual celebration and more about genuine appreciation for what concentrates represent: the technical peak of what the plant can produce.
Both have their place. But if 4/20 is the general celebration, 710 is the connoisseur's holiday.
The SmokeGood 710
SmokeGood was built around one idea: life moves fast, and the ritual of slowing down — of being present in the moment — is worth protecting. 710 fits perfectly inside that philosophy. A concentrate session done right is not rushed. It is prepared, intentional, and experienced fully.
Whether you are setting up a dab rig for the first time or you are a seasoned 710 veteran, the principle is the same. Slow down. Pay attention. Do it right.
Set up your space the way you want it. Use gear that works. Take your time.
That is the SmokeGood Way. And July 10th is one of the best days of the year to practice it.
Explore the full SmokeGood lineup at shop.smokegood.com and build your setup before the 10th.